Punk v. Professional: Gen Y’s Culture Clash Over Corporate Dress

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Journalism major Eddie Ebbert, 21, recently sported a mohawk to his interview for an internship at Esquire. His mother had suggested that he get a new, more conventional haircut, but he refused. “If you’re not going to hire me because of my hair, I’m not going to work there,” he said.

Three interviews later, no one mentioned his hair, and he got the position. The first day of the internship, Ebbert, with his Mohawk still intact, showed up in a button-down shirt and pressed pants, following the example of his 35-year-old boss.

Generation “Be Yourself”

Since Gen Y entered the workforce, conflict over casual or self-expressive dress has been a major issue for older management, for whom the depoliticized mohawk might still appear countercultural. Millennials may bring creativity and enthusiasm to the office, according to experts, but they also show up in flip flops, jeans and “extreme” hair.

Millennials value self-expression at work more than any generation before them, according to psychologist Nicole Lipkin, who co-authored “Y in the Workplace”. “This generation has been taught to express themselves no matter what,” she said.

However, Lipkin said that self-expression through clothes or hair shouldn’t overshadow the dress code at work. “The people who are going to be successful are those who respect the culture at the corporation,” she said. “In the creative industries, it’s a different story, but in more formal industries, there are presentation standards that need to remain in place. It’s hard to trust someone who looks like a punk.”

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To Friend or to Follow?

Danielle Simon, a college student at Colombia University, is obsessed with Twitter. The 23-year-old has over 6,000 tweets posted since she started her account two years ago. Simon tweets multiple times per hour about her day, posting pictures and boasting of her run-ins with celebrities. But just because she does all this, doesn’t mean any of her friends read it. “I know that my friends are on Twitter, but that doesn’t mean they’re looking at my tweets,” she said. “We mostly follow celebrities and use Twitter as more of a scrapbook to commemorate that.”

While Twitter captured some eccentric users like Simon, experts say that Twitter isn’t intended for Generation Y. “I think Twitter is targeting people over 25 years old,” said Daniel Brusilovsky, CEO of Teens in Tech Networks and a writer at TechCrunch.

Twitter functions as a site more effective for marketing a product and conducting business according to Brusilovsky. With some of the Top 100 Twitter users being Whole Foods, JetBlue and Dell Outlet (who garnered over 2 million in sales last year on Twitter alone), Twitter is more effective for industry news and professional purposes rather than a social network.

In June 2009, the Participatory Marketing Network (PMN) polled 200 Gen Y-ers about their social media habits. The study showed that while 99 percent of 18-24-year-olds have social network profiles, only 22 percent of them used Twitter.

Some Gen-Yers started an account to try Twitter before abandoning it shortly thereafter. NYU Junior Ariel Altschuler, 20, opened an account in April 2009, with his first ‘tweet’ reading, “I give in. Against my better judgment, I’m trying twitter.” Every few days, he posted his thoughts, upcoming events and even shared funny links. But a month later, he stopped. “I just stopped updating it. No reason – I just didn’t think about it anymore, unless one of my friends mentioned it.”

Twitter has yet to capture the attention garnered by Facebook. With an impressive 409 friends on Facebook, Altschuler seems like a popular guy. But compare that to his 22 followers on Twitter. And with only 22 people occasionally reading your ‘tweets,’ there is no need to invest as much time in upkeep.

While Gen Y worries that their friends won’t read their tweets, they also worry about strangers who might. “Facebook is a closed network,” Brusilovsky said. “It’s a network of people and friends that you trust to be connected to, to share information like your email address, AIM screen name, and phone number. You know who’s getting your status messages, because you either approved or added each person to your network.”

Brusilovsky, author of the TechCrunch.com article, “Why Teens Don’t Twitter”, believes that security issues have a lot to do with Gen Y’s hesitancy toward Twitter. “Twitter is the exact opposite. Anyone can follow your status updates. It’s a completely open network that makes teenagers feel unsafe about posting their content there. Who knows who will read it?”

For other young people who used Facebook since the beginning, there simply isn’t a need for Twitter. “I post things on Facebook for my friends to see,” said 20-year-old Alexandra Marchese, a junior at NYU. “Considering none of my friends are on Twitter, there is no guarantee anyone I know, or even care about, will read what I’m writing.”

Marchese decided against activating a Twitter account. “If Twitter came first, it might be a different story,” she said. “I have everything I need on Facebook. And for now, that’s not going to change.”

Hooked on Hooking Up

Laura Sessions Stepp, the author of “Unhooked: How Young Women Pursue Sex, Delay Love and Lose at Both” asks audiences at her college-speaking engagements: Would you like to bring back dating?

The answer is overwhelmingly “yes.” Students are dissatisfied by the college hook-up culture.

Hooking up, defined as a sexual interaction outside of a romantic relationship and with no expectations beyond one night, is often problematic, particularly for women. Nonetheless, with dating -– romantic prospects formally spending time together — seemingly a relic of the past, college women continue to take part in the hook up culture.

Only 50 percent of college-age women indicate having been asked on six dates or more since beginning college, and a third of women surveyed were asked on two dates or fewer, according to “Hooking Up, Hanging Out, and Hoping for Mr. Right—College Women on Dating and Mating Today,” a 2001 report by the Independent Women’s Forum.

When dates are few and far between, women experiment with what for many is an undesirable, but unavoidable alternative: hooking up. “There’s a lot of just hooking up with people you don’t know, or people you regularly hook up with, but are not in a relationship with beyond the physical stuff,” said a junior at Stanford University. “Then, there are people who are practically married. But, there’s nothing really in between. There’s not much real dating.” She occasionally hooks up with strangers when intoxicated because she knows nothing else. “I feel like hooking up is the only way to satisfy my needs. It’s my only viable option,” she said. Read the rest of this entry »

The Future of Journalism

Lucrative will probably never describe your journalism career–but will you at least be able to nab some sort of salary?

Not paying for news is fine when you’re a student subsisting mainly on ramen noodles and cheap watery beer, but what is going to happen when budding journalists enter the workforce and want to actually earn a living off of media-related jobs? Will they be willing to work for free?

Jeff Sonderman, Internet content director at the Scranton Times-Tribune, answers this question with a resounding maybe. “Honestly I don’t think that anyone can say right now what the future of the media is going to look like,” he said in an e-mail interview. “As a journalist myself, I like to think it will remain possible to make a living as a professional journalist. However, you will have to be exceptional at what you do.

Sonderman describes a not-too-distant-future pyramid model in which raw information and breaking news will circulate in real time, mostly through social networking sites like Facebook and Twitter. Above that will consist of a group of semi-professional bloggers and writers whose work focuses on a specific area of expertise. And at the top of the pyramid will be a small class of professional journalists whose function will be to “help explain and analyze the most important news bubbling up from the lower levels”.

The idea that the number of well-paid journalists is going to shrink seems to be the prevailing common wisdom in most media circles. “There’s no way getting around this,” says Judy Sims, online media professional and blogger, “There are going to be fewer paid journalists.” The reasons for this boil down to simple economics.

Back in the olden days (the dark ages that is known as the mid-1990’s), there were only a few sources of news; newspapers were bound by geography to the cities they were printed in, and even in those cities people generally only had two or—in rare cases—three outlets to choose from. There were exceptions, of course, such as USA Today, which was mostly meant for people on business trips looking to get a light skimming of the news in their hotel rooms, and the New York Times, which had phased itself into a more national paper, but on the whole, papers and by extension news itself, was generally bound by its location. After the Internet exploded in popularity, this was no longer true. Information had no boundaries, and anyone anywhere in the world could access any sort of information they so desired. This dramatically increased the amount of news in any one area, and when the supply of something rises, demand for it falls. As Sims puts it, “News organizations are not only competing with the passionate bloggers and citizen journalists in their own markets, but frankly, with every other content provider in the world. To survive, news organizations will have to focus on what they can do better than anyone else in the world: produce high quality, original, local or national news reporting and analysis.

One thing we can be sure of is that despite the uncertain future of the media, college students’ interests in taking media jobs have not waned. In fact, the opposite is true. According to Forbes, applications for journalism schools at Columbia, Stanford, and NYU have jumped drastically, and show no signs of slowing. One of those students, Cristina Schreil, a 20-year-old journalism student at New York University, understands that her career path as a journalist will not be an easy one. “I’m well aware that the possibility I’ll be rolling in dough is slim,” she says, “but I’m still pretty hopeful. I am, however, thoroughly mentally prepared to have a second, steady source of income for the first parts of my career, especially if I expect to keep living in New York.”

As the newest crop of journalism students begins to graduate a clearer picture of the new media landscape will form. With a glut of wannabe journalists graduating to an increasingly less amount of jobs, the new media market could resemble, metaphorically, the opening scene from Jackass: The Movie where only the strongest are allowed to stay on the shopping cart, while the rest are strewn about covered in dirt clods and heaps of garbage. Or maybe this can be seen as a positive thing for journalism; newspapers have long been accused of wallowing in their own self-satisfaction, maybe a thinning herd and some economic pressure is exactly what is needed to shock some life back into journalism.

As Judy Sims put it when asked if students will be able to get paid as journalists, “I think in the long-run, yes. But only if you are passionate, dedicated and very good at what you do. And if you are all those things, not only will you get paid, but you will have the privilege of being one of the pioneers of the new journalism. That doesn’t sound so bad does it?”

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Crackberries and iPhonohalics: A Generation Addicted to Smartphones

Has your smartphone done this to you?

Has your smartphone done this to you?

Good morning, mobile-me

It’s 9 a.m. and NYU journalism student Devin Chanda rolls over to grab his Blackberry after three hours of sleep. He’s writing a concert review for Clutch, a rap magazine, so he opens up the phone’s built-in memo pad and quickly taps out a review of last night’s—good music, flowing lyrics, free booze. Still on his phone, he attaches the pictures his photographer sent him at 6 a.m., sends an email to his editor, and goes back to sleep.

“Without my Blackberry, I would be completely lost,” he said. “Communication is the most important thing. I have to stay connected all the time.”

Chanda, whose phone never leaves his side, reflects the rising Smartphone culture among generation Y. With the Blackberry and the iPhone, this “anytime, anywhere” access has become a mantra by which gen Y lives. Not only does it ensure that every text and email goes through, but it also offers applications that lets users read the news on the go, log on to AIM in class, and calculate a tip at the end of dinner. This obsession with Smartphones has prompted criticism that begs the question: Is Gen Y too dependent on technology?

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Bridging the Gap: Mash-Up Artists and Copyright Law

In 2003, Danger Mouse, a.k.a. DJ Brian Burton, took music samples from the Beatles’ “White Album” and edited in Jay-Z’s vocals from his “Black Album,” creating the “Grey Album.”  This record became one of the first mainstream mash-up albums, and Rolling Stone Magazine called it “the most talked about musical event of 2004.”

Mash-ups, the genre that the “Grey Album” is a part of, fall into a legal middle ground.  Downloading, sampling, and distributing recording artists’ music violates copyright laws, which are still trying to catch up to this new technology.  Sampling and remixing music isn’t a new phenomenon, but only recently became a complicated legal issue.  The music industry is now suing its consumers, despite the fact that few current laws regulate this kind of music sharing.

(“What More Can I Say” by DJ Danger Mouse)

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