Trends

Are Social Smokers Actually Addicted?

Are Social Smokers Actually Addicted?

By LARSON BINZER After a few minutes of walking down 8th street in Greenwich Village, 21-year-old college student, Jason Hur, who refers to himself as a “social smoker,” finally finds a light. The light comes from a 20-something-year-old man in a small crowd of smokers huddled on the steps outside of a New York […]

 
 

The Modern Speakeasy Reveals the Secret to Drawing Millennials

The popular Beauty and Essex restaurant that looks like a pawn shop from the exterior.

By EMILY WOOD Speakeasy style restaurants and bars are cropping up from Chinatown, to the Upper East Side, to Brooklyn. A quick Google search reveals a host of 1920s-inspired establishments in the heart of the city—Apothéke, Sons of Essex, The Richardson, Bathtub Gin, among others. What makes them so popular […]

 
 

Shedding light on UV Tattoos

Shedding light on UV Tattoos

A year ago, Tom Atkin, a 25-year-old bartender in San Diego, wanted to add to his collection of ink, which already included an owl on his right bicep, an anchor on his chest, and a bouquet of roses surrounding a cross on his left forearm. Atkin walked into his usual […]

 
 

Millennials Keeping Faith

Millennials Keeping Faith

Hundreds of college students and young adults gather in a line that curves around the block in the early hours of a Sunday morning to jam out in Gramercy Theatre. The room is filled to capacity with young people and a line has already started outside for the next show. […]

 
 

GenMe in Reality TV Land

GenMe in Reality TV Land

The three pairs of eyes staring impatiently were the only ones that mattered to the young girl on stage, although in the audience at the show and at home, millions more waited. She began to sing and the shy exterior melted away to a spectacular singing voice much to the […]

 
 

The Comic Generation

The Comic Generation

The heroes of Marvel Comics’ “The Avengers” fought their way across movie screens this summer, earning the highest opening weekend of all time. But these heroes weren’t the only victors. This summer’s other comic books brought to life, “The Dark Knight Rises” and “The Amazing Spider-Man,” were also released to […]

 
 

GenY Burns a Hole in Their Pocket

GenY Burns a Hole in Their Pocket

Five days a week before she starts her shift as a retail salesclerk, Ashourrina Henshaw, 21, stops into her local Starbucks where the staff knows her so well that she doesn’t even have to place the order for her usual: a Trenta Iced Caramel Macchiato with a double shot of […]

 
 

Cause Marketing: Reaching the Unmarketables

Cause Marketing: Reaching the Unmarketables

In a Youtube video, Melissa Savage, events manager at a Los Angela anti-gang non profit, activates a voice-controlled GPS navigation system and queries the location of Homegirl Café. As she drives her Ford Focus to the café, Savage explains how the restaurant, by employing at-risk youth, fulfills their mission statement: […]

 
 

Does Facebook Really Make Narcissists?

Does Facebook Really Make Narcissists?

In “The Social Network,” Mark Zuckerberg’s fictional girlfriend breaks up with him after he refuses to stop talking about himself at dinner. Miffed, Zuckerberg hastily retreats to his Harvard dorm, opens a beer, and posts about his latest personal problem on the Internet for everyone to see. This opening scene […]

 
 

Why Students No Read Good

Why Students No Read Good

The theater class reading was daunting—two plays in 48 hours: the 130-page “Son of Don Juan” and the 80-page “Mrs. Warren’s Profession.” But NYU acting studet Skyler Gallun immediately knew what he would do. “I read half of one of them and the online summary for the other. In class, […]