Social Media

Relying on the Wisdom of the Crowd

Relying on the Wisdom of the Crowd

As Emily Balkan, 21, looks at a pair of light blue ballet flats on her computer screen, she swiftly moves her mouse to click on the product reviews. The shoes received a four-star customer review and approximately 400 “Love Its” from previous shoppers. “Look at how many people love the […]

 
 

Crowdfunding Revives Student Projects

Crowdfunding Revives Student Projects

When a group of NYU Tisch students decided to produce their own version of the “An Enemy of the People” last spring, the group hit a few budgetary snags. The Tisch School of the Arts was supposed to pay for part of the production and help students fundraise the rest. […]

 
 

GenY’s Social Marketing Obsession

GenY’s Social Marketing Obsession

Carolyn Balk readily admits that she has an addiction to cupcakes, specifically Georgetown Cupcakes, the trendy popular dessert chain, with a sparkling shop in SoHo. The 21-year-old New York University student frequents the shop’s SoHo location, often choosing her favorite, Chocolate Coconut.

 
 

Coming Out, One Click at a Time

Coming Out, One Click at a Time

When Robert was 18, he told his parents, his siblings, and a few close friends that he was gay. It slipped out almost by accident one day in the car and his dad pulled over to give him a hug. Soon after Robert told his mom, his sister, and his […]