Archive for: cause marketing

Cause Marketing: Reaching the Unmarketables

Cause Marketing: Reaching the Unmarketables

In a Youtube video, Melissa Savage, events manager at a Los Angela anti-gang non profit, activates a voice-controlled GPS navigation system and queries the location of Homegirl Café. As she drives her Ford Focus to the café, Savage explains how the restaurant, by employing at-risk youth, fulfills their mission statement: […]