Archive for: social media

Facebook: A Breeding Ground for Social Comparison

Millenials tend to compare themselves to their Facebook friends and self-promote on their own social media profiles in an attempt to measure up.

By NATALIA GARCIA It is a Tuesday night and I am at the library browsing through Facebook between assignments when I come across a picture of a friend from high school holding a 3-liter bottle of Maison Perrier-Jouët at PHD, one of New York City’s most exclusive nightclubs. “$25,000,” the […]

 
 

GenY’s Social Marketing Obsession

GenY’s Social Marketing Obsession

Carolyn Balk readily admits that she has an addiction to cupcakes, specifically Georgetown Cupcakes, the trendy popular dessert chain, with a sparkling shop in SoHo. The 21-year-old New York University student frequents the shop’s SoHo location, often choosing her favorite, Chocolate Coconut.

 
 

They Know Where We Are – A Scary Side of Social Media

They Know Where We Are – A Scary Side of Social Media

When social media strategist Shea Sylvia went out with a few friends one night to grab happy hour drinks, she went about her usual routine: checking in on foursquare and sharing it on her Twitter account. About five minutes later, the hostess told her that she had a phone call. […]

 
 

Online Catharsis

Online Catharsis

We used to keep our feelings shut away in a drawer where no one could find them. Diary pages were filled with doodles, ink smeared from teardrops and one’s deepest thoughts and scariest secrets. In a diary, under lock and key is where feelings used to live. Now, in our  […]

 
 

The Choice to Slack or Act: Do Online Petitions Count As ‘Real’ Activism?

Illustration from The Express Tribune

Type ‘petition’ into Facebook’s search bar and what comes up is a slew of results: pages, groups, apps, all having to do with social activism. There are Facebook petitions to raise awareness of animal cruelty and petitions for women’s rights—petitions that fight to keep ABC soap operas on the air […]

 
 

Scanning Away: QR Codes Burst
into Social Media Marketing

Scanning Away: QR Codes Burst  into Social Media Marketing

On a late Saturday night, a group of 20-something girls squeeze into the back booth in NYC’s busy Banc Café , pull out their smartphones en masse and begin to tweet, text and talk before doing something particularly odd–they start taking pictures of the menu. By scanning a barcode-esque symbol, […]

 
 

How Generation Y Is Transforming Fashion Now

Raymond Chu, a 20-year-old NYU student, doesn’t follow fashion trends. He preferred military jackets and three-piece suits a la Indiana Jones and Fred Astaire in high school, and was always considered overdressed. Now, instead of mockery he receives praise from friends and strangers alike. Repeatedly featured on street-style photography blog […]

 
 

Tweeting with the Stars

Tweeting with the Stars

Generation Y Twitter users connect to their favorite celebrities by following their tweets. Lashing Out Against Kanye Jaws dropped and boos ensued when Kanye West interrupted Taylor Swift during her acceptance speech at the Video Music Awards last month. From A-listers sitting in the audience to the millions of viewers […]